CRM and Application Manager

The CRM Manager's role is to supervise and maintain the installation, configuration and support of the organization's customer relationship management (CRM) software through best practices and management of a technical team. This person will analyze and resolve CRM program issues in a timely and accurate fashion as well as hold responsibility for monitoring data quality. The CRM Manager will also apply proven communication and problem-solving skills to guide and assist the user group on issues related to the design, development and deployment of CRM software critical to business operations.

SKILLS:

• Strong analytical skills with the ability to read and interpret data and develop recommendations based on business initiatives and strategy
• Experience with database management, data models, and CRM systems from a business user or marketing capacity. Vtiger and Salesforce experience is highly preferred
• Strong project management, organizational skills, and attention to detail
• Ability to manage multiple priorities
• Must be able to communicate effectively and create, manage and maintain solid relationships with internal and external partners
• Experience working with and managing various types of CRM agencies, including direct marketing, database management, and creative design
• Sales or marketing experience in a B2B environment
• Experience working on market research projects that involve utilizing a database to set up test/control cells
• Proven success leading and interfacing with cross-functional internal and/or external support groups
• Proven quantitative and budget management skills

DATABASE & CAMPAIGN MANAGEMENT

• Manages database activities involved with the timely, accurate, and efficient execution of lead generation and funnel campaigns and processes across CRM program areas.
• Must understand the data process from end-to-end, coordinating implementation of data feeds, data cleansing, campaign design and business rules.
• Manages relationships with internal teams and external vendors and agencies to ensure the development and optimization of technical capabilities, infrastructure, and processes necessary to support database and CRM campaigns across program areas, including direct mail, website, and call center.
• Owns process of working with internal groups and external vendors and agencies to manage data collection, development of customer data models and scoring, and the necessary infrastructure and processes to operationalize and support model implementation and consumer segmentation.
• Interfaces with internal/external agencies and direct mail production/fulfillment vendors as necessary to ensure deadlines are met and campaigns are delivered to the right consumers at the right time.
• Understands implications of changes within the database structure to campaign reporting and tracking capabilities across program areas.
• Coordinates with brand team, sales team, service team and external vendors to ensure smooth integration.
• Requires knowledge and understanding of Salesforce, including ability to run reports, and design and run any CRM campaign utilizing this tool.
• Understands and partners with internal support groups and external vendors and agencies in the development of QA protocols for the CRM program’s end-to-end processes to ensure data integrity and the most efficient, effective campaign execution.
• Leads campaign management team status meetings on a regular basis.
• Prepares training and support materials.
• Understands sales process in a B2B environment and translates those into technical specifications.

To apply, send your CV or LinkedIn profile to tregoo@tregoo.com, with object: Application for CRM and Application Manager.